NEW DELHI: The Wellness Ministry today signed an MoU for Strategic Partnership with Doordarshan (DD) to boost broadcast on essential general public wellness concerns like handwashing, breastfeeding, shunning tobacco, medication and liquor.
Below the partnership, Doordarshan has agreed to provide a large amount of bonus airtime to the Overall health Ministry for its Data Education and Conversation (IEC) routines.
“This offers a special possibility for the Ministry to develop heightened visibility on vital general public overall health troubles between the masses, especially in the rural and considerably flung places the place the achieve of DD is extremely high,” stated Health Secretary B P Sharma.
IEC routines kind a really critical ingredient of any wellness plan as they carry conduct change and recognition which impacts overall health outcomes, he mentioned.
“The increased broadcast airtime will be used to create a overall health in search of environment in the nation via target on concerns such as handwashing, breastfeeding, shunning tobacco/medications/alcoholic beverages and adopting healthy routines,” Sharma stated.
Preventive and promotive healthcare have been the center of the IEC activities of the